1. Know what your logo is going to represent. A logo reflects not only what a business does but also portrays the essence of the company. You need to make a logo that is compatible with the entire company.
2. Know the basics of logo design. Logos need to be kept simple, memorable, scalable, and adaptable. Logos need to work without color, and you should be able to stick the logo anywhere at any size and still have it be effective. Logos that are sized so they aren’t stretched out too long or too wide are also a good idea.
3. Logos that are simple and unique are the best way to go. Don’t over do your logos. Ones that have shadows, glows, and text that over laps or twines around an image isn’t as effective as logo such as the Nike symbol. It is plain, works without color, and still represents what Nike is about.
4. Start your own logo design process. Everyone works a different way, but it is usually best to brain storm some ideas, sketch out concepts, run it by your customers, fix it up, and add your finishing touches. It is also a good idea to not rush right to your computer. Take your time with the good old fashioned pen and paper first.
5. Digitize and fix up your logo. Before you put your logo on the computer, get to know the software you’re going to use. Once you have basic control, upload your sketches and touch them up.
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